Job Description

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

As an experienced Art Director leading the Wip creative team, you are passionate about inspiring through visually compelling marketing content and experiences. You’re obsessive over how color, typography, illustration, layout, and art direction can work together to create branded experiences that engage customers, galvanize the brand and align to project and overall business goals. You are seeking a fast-paced environment and a nimble team where you can create and action an overarching, social-first creative strategy.

Wip is seeking a self-directed and hands-on Art Director to lead our growing in-house visual design team to build a world-class brand across multiple touchpoints.

In this role, you will lead visual design across our innovative retail and marketing programs—from concepting through production to delivery. This will include programs and initiatives, events, as well as paid and social marketing. You will help build and manage a team of visual designers, working across graphic design, motion design and web design (layout, UI), as well as with external agencies, artist creators, and external brand partners to make content that delivers engaging and inspirational customer experiences. You will have an opportunity to help shape the overall brand vision for how Wip innovates and elevates the presentation of all product offerings and then apply that vision to the design and implementation of creative strategies. This is a highly cross-functional role that requires close partnership across teams throughout the business.

The successful candidate will have experience in CPG and lifestyle while leading a team of talented creatives. They need to be successful both in a team environment as well as individual contributors and enjoy working at pace. They will have a strong portfolio with a wonderful eye for graphic design, a deep skill in typography, concept building, page design as well as art directing photography. They will develop great commercial ideas quickly, turn creative concepts into high-quality visuals, manage complex planning schedules, and be flexible to changing priorities. We are looking for a conceptual thinker who is customer-centric and versed in more than one design discipline. The right applicant should be able to use their design chops to positively impact the brand experience (whether that’s with graphic design, UX/UI, motion graphics, or all of the above). They also need to be able to use data and insights in order to inform their design decisions. This is a hands-on design role, blended with design team management.

Key Responsibilities

• Lead brand projects across all marketing touchpoints: campaigns, site, retail, email, PR and social content.
• Work from creative briefs to translate marketing strategies to creative execution.
• Produce graphic standards, templates, layouts, guidelines and design graphics.
• Be responsible for the design resourcing, planning & budget.
• Scope design initiatives and assign workload. Proactively manage your own and others’ time as necessary. Ensure the team’s output is of the highest standard.
• Lead creatives in the completion of projects as necessary, providing clear direction and constructive feedback.
• Be a mentor, motivate the team members and help them grow their careers.
• Liaise with agencies that support with graphic design & creative direction.

QUALIFICATIONS

• 8+ years of experience as a visual designer, art director, or similar creative roles.
• 4+ years of experience leading teams from strategy through execution.
• Experience developing and managing brand standards and style guidelines across large, complex organizations.
• Knowledge of UI, typography, image and related design standards for social and digital.
• Knowledge of digital content production, including familiarity with post-production retouching and editing.
• Fluency with modern social media platforms, technologies, and trends.
• Experience with motion design for web and social.
• Proficiency in Figma, AI, Google Suite and Adobe Creative Suite.
• A degree in graphic design or related field or equivalent professional experience within a design field.
• A provided and accessible online portfolio that demonstrates successful user-centered visual design for across a range of channels, aesthetics, and project budgets.

PREFERRED QUALIFICATIONS

• 5+ years of experience in a multi-channel design leadership role at a creative agency or in-house at culture defining consumer brand.
• Experience designing for a fashion/streetwear retailer, designer or CPG brand.
• Expert knowledge of e-commerce and digital marketing best practices with experience designing and producing content for lifestyle brands.
• Exceptional creative concepting, development, and design skills with strong attention to detail.
• The proven ability to navigate ambiguous situations and thrive in a fast-paced, iterative environment and across multiple creative projects to meet aggressive deadlines.
• The proven ability to use performance data and customer insights to inform and defend strategic recommendations.
• The proven ability to synthesize and incorporate feedback from cross-functional partners, including merchants, marketers, and product and UX teams.
• Experience building an internal creative team, including recruiting and developing top creative talent, and implementing solid processes.

Compensation: $130,000 to $160,000 annual salary, performance-based bonus, equity

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